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OVERVIEW

Collaborators

Operator

Epochal Hotels

Location

Whitsunday Islands, Australia

Client

Epochal Hotels

Services

Master Planning

Architecture

Interior Design

HOOK ISLAND

Hook Island, located in Australia's Whitsundays, is set to transform into a luxury eco-lodge by 2027. The resort will feature 39 biophilic cabins, an arrival pavilion, two distinctive dining venues, forest eco pools, wellness spaces, and adventure activities. Designed to immerse guests in the island's natural beauty, the development aligns with Epochal Hotel's vision for purposeful, adventurous travel.


Guiding Design Principles


  • Nature Taught: Inspired by Hook Island’s unique landscape, the design employs biomimicry and natural patterns to create spaces that are both efficient and reflective of the surrounding beauty.

  • Sense of Place: The design captures the island’s natural, social, and historical essence, offering an experience that feels true to its surroundings.

  • Bold & Memorable: Featuring sculptural design elements and vibrant colors influenced by local flora and fauna, it cultivates a sense of adventure and authenticity.

  • Experientially Scripted: Carefully crafted spaces and activities bring Epochal Hotel’s vision of raw, spirited luxury to life, with seasonal variations that encourage exploration based on weather and tides.


The nature-inspired architecture grounds in its surroundings, while the interiors reflect a vibrant, playful interpretation of the island’s colors. Upon arrival, guests first notice earthy tones of brown, green, and ocean blue. As they explore, they encounter a vivid spectrum of colors inspired by the island's birds, coral, and fish—much like the Great Barrier Reef, whose vibrancy is fully appreciated only up close. 


The construction methodology is modular, minimizing environmental impact. While modular architecture is often rigid and angular, the design embraces soft, organic forms that harmonize with the landscape’s contours. The restaurant, bar, and pool areas are also modular, yet designed around the land’s natural contours. Extensive tree surveys have guided building placement to protect indigenous plants and habitats, preserving Hook Island’s lush environment and reinforcing its wild character.

HOOK ISLAND

HOOK ISLAND

"Luxury Frontiers is privileged to bring this responsible eco-tourism destination to life, revitalizing a beloved location with a design ethos aligned with Epochal Hotel's vision for purposeful, adventurous travel."

– Graeme Labe, Luxury Frontiers Managing Partner & Chief Design Officer

OTHER WORKS

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