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Luca Franco

CEO & Founder

With a background spanning 10 countries and visits to 90 more, Luca's true passion encompasses transformational travel, rewilding, business growth, collaboration, and global opportunities. In 2011, recognizing the rising demand for immersive eco-friendly lodging, he established Luxury Frontiers. This leading international firm specializes in crafting emerging destinations, upscale adventure eco-resorts, lodges, and camps. Luca aspires to drive travel trends towards responsible tourism. Before this, he was a key figure in LLPI, collaborating with renowned hospitality brands and had equity involvement with Strategic Hotels and Resorts. An avid adventurer and marathon enthusiast, Luca has conquered 25 marathons worldwide.

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