Aalia is a versatile professional, adeptly merging her roles as a scuba instructor, outdoors guide, freediver, and seasoned hospitality expert. With a strong conservation ethos, she leverages her diverse consulting background, primarily in luxury and alternative accommodation sectors. Having lived, worked, and studied globally, Aalia offers invaluable insights into different cultures. During her tenure at Luxury Frontiers, she has consulted for a range of clients, from private individuals to seasoned global brands. Previously, her work with PKF hotelexperts involved expertise in feasibility studies, market analysis, valuations, and strategic consulting, with a focus on nature-based alternative accommodation. Aalia's industry knowledge extends to property development, valuation, positioning, and strategy across the globe, specializing in locations with a strong nature or community-focused value proposition.