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PKF hotelexperts: The Business Evolution of Glamping

Publication: PKF hotelexperts group

Published: August 2020

Written By: Aalia Udawala and Channing Henry

In a recent article by PKF hotelexperts group written by Aalia Udawala and Channing Henry, the international hospitality and travel consulting firm explored the evolution of glamping and rising demand for nature-based travel. According to PKF, the industry is largely underserved right now, with demand increasing due to a number of factors including the digital transformation of work, millennial travelers’ interest in experiential travel, a desire to “return to nature”, the rising demand for wellness travel, the impacts of social media, and the demand for domestic travel. “Travelers that are looking to disconnect from increasingly technology-heavy lives and, more recently, physically constraining urban settings, want to return to nature and breathe a little more deeply.”

The article states, “from early Mongolian yurts to safari tents across Africa, ‘glamorous camping’ has come a long way over the last decade with offerings including cabins, pods, tents, treehouses, geodomes, wigwams and more, located all over the world. The worldwide glamping market was valued at over $2 billion USD in 2018 and is expected to grow more than 12% annually for the foreseeable future, reaching almost $5 billion by 2025.”

In this interesting read on the larger glamping eco-system, PKF specifically references Luxury Frontiers‘ recently completed project, Camp Sarika by Amangiri, describing the increasing market for luxury tented camps.

“Luxury Frontiers is a dedicated development and consulting firm that created Camp Sarika and has led numerous co-branded projects, adding luxury tents to existing hotel and resort operations across Africa, Asia and the US.”

PKF uses current statistics and research from their analysis team to express that the glamping and experiential lodging industry has become a “crucial pillar in the hospitality industry and is here to stay.” The article concludes that, “from an investment perspective, glamping offers a relatively low-risk and high-return proposition. We expect to see the industry continue to innovate and respond to this supply-demand imbalance in a myriad of ways.”

View the article: here.