Luxury Tented Camp Development 101: What You Need to Know
Edition 6 | December 2019
In recent months, Luxury Frontiers has been proud to announce its luxury tented projects at Camp Sarika by Amangiri, Nayara Tented Camp, and Puku Ridge, among others.
With all the excitement in the air and as 2019 winds down, we want to share some key learnings on the design and development of luxury tented resorts in the Americas and across the globe. Here’s a rundown of the intel we have gathered to get your ideas going for 2020!
Tented Designs Capitalize on Today’s Trends
Tented architecture is on trend today more than ever. From the U.S. and Europe to Thailand and India, resort owners and operators are employing the light-on-earth approach in order to capitalize on the rapidly growing eco-conscious and adventure-seeking travel market.
In fact, tented resorts are consistently ranked among the best hotels in guest surveys, such as Condé Nast Traveler Reader’s Choice Awards, and discerning travelers are willing to pay rate premiums for luxury tented hotel experiences, with these rooms generating 20-40% rate premiums over traditional rooms at luxury properties with both types of inventory.
The Modern Traveler’s Demands are Here to Stay
In the 2018 Bloomberg article “Tented Camps are Fast Becoming the World’s Best Resorts,” Nikki Ekstein wrote that “tents lured the ultra-rich” through “novelty, digital disconnection, and access to experiences that are at once authentic and Instagrammable.” The 2019 Virtuoso Luxe Report reinforced these points, observing that affluent families are voyaging all over the globe in search of active, unique, and adventurous experiences.
Luxury Frontiers has seen these trends echoed across the travel industry:
The luxury travel market is projected to be the fastest growing segment of the global travel industry, growing at a CAGR of 6.4% to reach USD $1.15 trillion by 2022. Specifically, the international adventure travel segment (alone worth $683 billion in 2017) now accounts for 44% of the entire global luxury travel market. – Allied Market Research
In North America, glamorous camping or “glamping” has taken off. The glamping market in the U.S. is projected to reach a revenue of about USD $1 billion by 2024, growing at a CAGR of over 15% during the years 2018 to 2024. – Arizton Advisory & Intelligence
Globally, the glamping industry was valued at USD $2.07 billion in 2018 and is projected to reach USD $4.60 billion by 2026, growing at a CAGR of 10.71% from 2019 to 2026. – Verified Market Research
Some of Our Key Learnings
Having worked in the luxury tented resort space since 2011, Luxury Frontiers has noted shared attributes among the best tented resorts in the world:
Embracing a “live fully, tread lightly” philosophy, most leading tented resorts range from four to 45 units, and about half of those offer at least one multi-bedroom unit. Average daily rates (ADRs) tend to range between USD $500-2,000, and on average, resorts with 25 or less units experience double the ADR of larger resorts. The takeaway: the more “boutique” an experiential concept is, the higher the demand.
Architectural styles run the gamut from classic African safari designs to wild west pioneer tents and modern Asian pavilions. Tents have been designed as permanent, semi-permanent, and fully dismountable (effectively leave-no-trace) structures.
To accentuate their tented architecture, these camps have memorable amenities such as freestanding bathtubs, outdoor showers and plunge pools, and decks with ample al fresco lounging areas.
Luxury Frontiers’ CEO, Luca Franco, mentioned in a recent interview, “Glamping [is] much more than pitching a fancy tent. The tent is only one layer.” Indeed, leading tented resorts further appeal to the active traveler with activity programming that is oriented around wildlife, nature exploration, wellness, and culture. Their various design elements—wildlife observation decks, starbeds, outdoor spa suites, and discovery centers—support guest discovery and immersion in nature.
Now That You Know
For any press inquiries, please contact Andrea Schnoor Communications at email@example.com.
Photo of Camp Sarika by Amangiri (pictured above) provided by Aman