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Luxury Frontiers Honored With 2020 AHEAD Americas Award

Luxury Frontiers Honored with 2020 AHEAD Americas Award for Design of Nayara Tented Camp in Costa Rica

International design firm specializing in light-on-earth hospitality concepts wins award for collaboration on luxury camp in the shadows of Arenal Volcano

June 22, 2020 (San Francisco/Johannesburg) – Luxury Frontiers, the San Francisco/Johannesburg-based international firm specializing in the design and development of upmarket, light-on-earth hospitality concepts, has been honored with a 2020 AHEAD Americas Award in the “New Concept” category for its design of Nayara Tented Camp in the Arenal Volcano National Park in Costa Rica. The award was announced via AHEAD’s 2020 virtual awards ceremony, which premiered on June 10.


The Awards for Hospitality Experience and Design– aka, AHEAD– celebrate the relentless pursuit of the exceptional in the hospitality industry, recognizing design in all its forms and the guest experiences created in hospitality worldwide. Nayara Tented Camp was one of more than 200 entries from 16 countries, and one of 18 winners. Announcing the “New Concept” winner, host Guy Dittrich, Editor-at-Large of Sleeper, described the property as “a simple, straightforward definition of new luxury. This winning concept sees the seamless integration of indoor to outdoor. It takes into consideration the importance of the site, and elevates the luxury experience whilst keeping a harmonious relationship with the natural surroundings.”

“A simple, straightforward definition of new luxury. This winning concept sees the seamless integration of indoor to outdoor.”

Indeed. In its entry for Nayara Tented Camp, Luxury Frontiers described its effort to “create a luxury tented experience within a Costa Rican context to optimize a genuine sense of place as well as foster a sense of adventure.” The company’s three-year collaboration with Nayara Resorts resulted in a “light-on-earth floating structure, achieving the highest level of luxury and experiential accommodation.” Reaffirming the Camp’s leadership in the experiential travel movement and the elevation of Costa Rica’s adventure and nature-based hospitality landscape, Nayara Resorts’ efforts included the reforesting of the surrounding area to further nurture Nayara’s sloth sanctuary.

Among myriad highlights of Luxury Frontiers design:

– A celebration of Costa Rica’s natural colors and craftsmanship in a toned-down canvas space where explorer-inspired furniture meets contemporary design.

– Master suites fashioned as a nod to soft African safari tents fused with Costa Rican sense of place.

– Public areas, including a gourmet restaurant with expansive terrace and large family friendly pool with swim-up bar, sited for the most exquisite views of the volcano, which is framed by a glass box serving as the arrival and reception area.

– Canopy beds with a botanical headboard mural.

– Private plunge pools fed by natural mineral hot springs.

– Openings and windows on tents that all allow for natural vegetation to be part of the guest experience and bring in views of the Arenal Volcano.

“We’re excited to be honored with the AHEAD Americas Award for ‘New Concept’ for our work on Nayara Tented Camp,” said Luca Franco, CEO & Founder of Luxury Frontiers. “The camp has levels of luxury not available anywhere near Arenal Volcano or throughout Central America, for that matter. The design is low-impact, high-yield, and eco-friendly. The Luxury Frontiers team also wishes to thank Nayara Resorts and Leo & Ruthie Ghitis for entrusting us with their vision, and of course a heartfelt thank you to AHEAD Americas for this spectacular distinction. The experiential immersion in the rainforest Nayara Tented Camp offers an entirely new experience to the sister properties, Nayara Springs and Nayara Gardens.”

For more information about Luxury Frontiers, please email or visit

Image credits: Nayara Resorts

About Luxury Frontiers
Luxury Frontiers turns locations of remote beauty and wilderness into luxurious and experiential destinations. Often aiming to craft the seemingly impossible, Luxury Frontiers designs and develops upmarket tented camps, treetop suites, and light-on-earth building concepts, constantly pushing the envelope of the hospitality frontier without sacrificing comfort, style, or a sense of place.  The firm specializes in developing all-encompassing turnkey solutions, including architecture, interior design, and procurement and project management, always with the guest experience at the center of each project and experiential programming as the focal point.  Architectural design and operational requirements are masterfully fused with a meticulously scripted guest journey that seamlessly connects high-end hospitality and the adventure travel market.  In 2020, Luxury Frontiers won the AHEAD Americas Award in the “New Concept” category for its design of Nayara Tented Camp.  Luxury Frontiers is working with leaders and visionaries in the hospitality and real estate industries, including Four Seasons, Aman, Belmond, Ritz-Carlton Reserve, Abercrombie & Kent, and Wilderness Safaris. For more information, please visit