Categories In the Press

Hotel Executive: In Crisis, New Meaning – Incorporating Nature in Hotel Design

Publication: Hotel Executive

Published: May 31, 2020

Written By: Scott Lee

In this article published by Hotel Executive, SB Architects President and Principal, Scott Lee, explores how “…staying close to nature and maximizing life’s simple pleasures will be of even greater importance in hospitality design” once society emerges from quarantine. Camp Sarika by Amangiri, designed by Luxury Frontiers and opening July 1st, is such a project demonstrating this trend. Camp Sarika is mentioned alongside projects worked on by SB Architects, including the upcoming Ritz-Carlton Reserve at Peninsula Papagayo, for which Luxury Frontiers partnered with the similarly San Francisco-based firm to conceptualize luxury oceanfront tents.

Camp Sarika, an elevated wilderness experience featuring 10 ultra-luxe tented pavilions, is a perfect example of a hospitality property that brings guests closer to nature through its design. Lee continues, “Designers can give guests the option to retreat in comfort while staying connected to nature through the luxury tent experience, blurring lines between traditional hotel and upmarket canvas architecture”.

“According to Luca Franco, CEO & Founder of Luxury Frontiers, one of the premier luxury tented camp designers in the world, the trend of crafting engaging experiences and dissolving barriers between people and their environments… has taken hold in the Americas and Asia.”

Lee concludes the article by recommending, “Designers can approach these uncertain times as opportunities to think beyond established rules, using nature as an endless source of inspiration and guide.” As a firm supporter of this approach, Luxury Frontiers plans on continuing to do just that.

View the Article: here or see the PDF.