Luxury Frontiers is a market leader in the experiential travel space, offering a holistic approach to investing in, and developing, unique tented camps, tree-top living suites and other alternative, light-on-earth resort programming. Luxury Frontiers provides asset value enhancement solutions and one-stop, turn-key design, development and operations expertise to resort owners and operators looking to tap into the rapidly growing demand for experiential travel.
The Luxury Frontiers team has designed and developed luxury resorts and adventure travel experiences over the last 25 years with leading brands, such as: Four Seasons, Aman Resorts, Ritz Carlton / Marriott, Six Senses, Belmond (former Orient Express), Sanctuary Retreats / Abercrombie & Kent, Wilderness Safaris, Jumeirah, Explora, Auberge Resorts, Hyatt, and Le Meridien.
Over the last decade a variety of factors has led to a fundamental shift in consumer behavior among luxury travelers. Gone are the days of ostentation and excess, replaced with a simplified notion of luxury. While still expecting a high degree of comfort, there is now a far greater emphasis on travel experiences that fulfill “higher” psychological needs. Companies that grasp this consumer shift are creating concepts and “adventures” that allow sophisticated travelers to encounter life-defining moments and embark on journeys of self-discovery - and creating loyal brand ambassadors in the process.
Herve Humler, President & COO, Ritz-Carlton
Luca Franco, CEO and Founder, Luxury Frontiers
Jennifer Fox, Former President, Fairmont Raffles Hotels International (FRHI)
Moving beyond traditional notions of 'luxury,' Luxury Frontiers is exporting successful and established experiential travel concepts that have proven so successful in Africa to new global markets (in the Americas, Asia, Middle East, etc.), primarily by creating experiential suites as 'add-ons' to existing properties; thereby leveraging in-place physical and management infrastructure, amenities, sales and branding, and generating very good ROI and PR opportunities.
Luxury Frontiers is supporting traditional hospitality brands and property owners entering into the experiential, active, adventure, nature and cultural/heritage-based travel segments by creating conducive environments in which sophisticated travelers can encounter life-defining moments and journeys of self-discovery. Luxury Frontiers' work allows owners and operators to reach new market segments and create strong emotional connections with their guests. Meanwhile, travelers are able to transcend the limitations of traditional travel offerings and experience new adventures, learn skills and gain insights about themselves and the broader world.
Andrew Dickey, Senior VP, JLL Hotels & Hospitality Group
Luxury Frontiers and its joint venture partners have the privilege to develop and operate projects in some of the world’s most naturally beautiful, and culturally significant destinations. We strive to ensure that our projects not only allow today’s visitors to experience the marvels of these unique locations, but also help sustain them for future generations. Luxury Frontiers has adopted the following core values that guide the company’s daily operations and long-term vision:
Luxury Frontiers’ highly-skilled team has decades of combined experience that gives it a uniquely global perspective and a deep knowledge of resort financing, design, development, marketing and management. In addition to the core team, Luxury Frontiers has an extensive global network of preferred suppliers and local contractors.
In its 2014 report on the market for luxury goods and services, the Boston Consulting Group noted that luxury is rapidly shifting away from 'having' to 'being' or 'doing' - that is, affluent consumers are moving from owning luxury products to experiencing luxury. A 2014 Skift research report entitled “The Rise of Experiential Travel” proclaimed that “arguably the most significant, systemic trend in worldwide tourism today is the demand for ‘experiential travel’”. According to AFAR magazine, “Experiential travelers want to dive deeper into authentic, local, culture, connecting with people from other cultures in ways that enrich their lives and create lasting memories.” See below to learn a few interesting facts and statistics about various aspects of experiential travel, and contact us to help you create concepts and experiences that will appeal to this key market segment.